62%
of calls to small businesses go unanswered
Most happen during peak hours — exactly when new customers call.
Source: 411 Locals study, 2024
Missed-call text-back · for Alberta trades

When your hands are full, Reputini texts the caller back in seconds — so the job's booked with you, not the next guy on Google.
Hang up. Watch it text you back.
$99/mo · 14-day free trial

Why it matters
You never hear the jobs that ring out. The research is loud about it.
62%
Most happen during peak hours — exactly when new customers call.
Source: 411 Locals study, 2024
85%
Few people leave voicemails anymore. They just dial the next result on Google.
Source: 411 Locals study, 2024
98%
Versus roughly 20% for email. A text back gets seen almost every time.
Source: SMS industry benchmarks (Klaviyo, Attentive)
How it works
Behind the scenes
Built for busy hands
Plumbers under a sink. HVAC techs in an attic. Electricians in a live panel. Roofers two storeys up. When your hands are full and the phone rings, Reputini catches what you can't.

The honest comparison
$99/mo
Monthly cost
$99/mo
Surprise overage
Never
Nights & weekends
Yes, 24/7
Monthly cost
$235–2,400/mo + per-minute
Surprise overage
Every busy month
Nights & weekends
Limited
Monthly cost
$3,000–4,500/mo
Surprise overage
—
Nights & weekends
40 hrs/week
Answering-service and receptionist costs are typical North American ranges.
Why they get the call
18 reviews
5,000+ reviews
Same town, same callers — Google just sorts by reviews, and theirs has thousands. Reputini asks every happy customer for one, automatically, so your rating finally shows up where it counts.
The second wish
Catch the panicked caller, fix it fast, and they're glad to leave you a review. Reputini's Reviews plan asks automatically by SMS and email, then routes each one: glowing reviews go to Google, rough ones come to you first.
Tap a star to see where it goes
Public on Google
4★ and up — straight to your Google reviews
Private feedback to you
3★ and under — a private note to you, handled quietly
The cost of silence
Drag the sliders — this is the revenue quietly ringing out every year.
Why 85%?
Most callers who don't reach a person never leave a voicemail — they just dial the next business on Google.
Per year you could be losing
Based on 52 weeks · 85% of missed callers never call back.
If you advertise on Google
If you run Google's Local Services Ads, you pay for every lead — so a call you can't answer is a lead you already paid for, sitting in voicemail. Google also counts how responsive you are when it ranks those ads. An instant text-back keeps the lead alive and keeps you answering.
Pricing
Start with reviews, or lead with the missed-call rescue — both cancel anytime.
More Google reviews, on autopilot
$19/month
Every missed call gets an instant text back
$99/month
14-day free trial · no setup fee
Cancel anytime · 2 months free when you pay yearly.
By starting, you agree to receive account + review text messages. Msg & data rates may apply. Reply STOP to opt out. Privacy · Terms
No — keep yours. Forward it to your Reputini tracking line when you can't answer, or hand the tracking number out directly. Your personal cell stays private.
Yes, 24/7. That's when a lot of emergency trade calls come in.
Just reply to the text from your own phone — it relays straight to the customer from your tracking number. No app to learn.
Nothing up front — a 14-day free trial and no setup fee. Your tracking number is provisioned automatically when you sign up, and the onboarding wizard walks you through call forwarding and your message. Cancel anytime.
It's an instant message in your own wording. You take over the conversation from there.

Your next missed call could be a booked job instead.
Prefer to start small? The Reviews plan is $19/mo