Privacy Policy

1. Introduction

Reputini ("we", "us", or "our") operates the Reputini platform (the "Service") to help local businesses manage their online reviews and customer feedback. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our products and services.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, business information
• Business Data: Business name, address, industry, customer contact information
• Payment Information: Credit card details, billing address (processed securely by Stripe)
• Communication Data: Messages, feedback, support requests

2.2 Information We Collect Automatically

• Usage Data: How you interact with our Service, features used, time spent
• Device Information: IP address, browser type, operating system, device identifiers
• Analytics Data: Page views, clicks, user journey through Google Analytics
• Cookies: See our Cookie Policy for detailed information

2.3 Third-Party Integration Data

• Review Platform Data: Reviews from Google My Business, Yelp, Facebook
• Customer Data: Contact information for review request campaigns
• AI Processing Data: Review content for AI response generation

2.4 AI Reception Calls

When you call a business using our AI Reception service, the opening greeting identifies the automated receptionist and explains that the call may be transcribed. We process call audio, transcripts, caller contact details, service requests, requested appointment times, and related delivery records to answer the call, create a job card, request the business owner's approval, and send booking or callback messages.

3. How We Use Your Information

• Service Delivery: Provide, maintain, and improve our review management services
• Communication: Send review requests, notifications, and service updates
• AI Features: Generate AI-powered review responses and sentiment analysis
• Analytics: Understand service usage and improve user experience
• Support: Respond to inquiries and provide customer support
• Marketing: Send promotional emails (with your consent)
• Compliance: Meet legal obligations and prevent fraud

4. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our service (Supabase, Stripe, Twilio, OpenAI)
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Legal Requirements: When required by law or to protect rights and safety
• With Your Consent: When you explicitly authorize sharing

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• Encryption in transit and at rest
• Regular security assessments and monitoring
• Access controls and authentication
• Secure payment processing via Stripe
• Regular backups and disaster recovery procedures

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a structured format
• Opt-out: Unsubscribe from marketing communications
• Object: Object to certain processing activities

To exercise these rights, contact us at privacy@reputini.com.

7. SMS / Text Messaging

Reputini sends transactional and review-request text messages on behalf of the business you interact with. These messages are delivered through our SMS provider, Twilio. Examples include appointment or service confirmations, missed-call text-backs, and requests to leave a review after a completed job.

7.1 Consent

We send these messages on the basis of your consent and your existing business relationship with the business that uses Reputini. When a business adds your contact information, it confirms that it has the consent required under applicable law (including Canada's Anti-Spam Legislation, "CASL") to message you. We send messages only at the direction of that business and do not sell your phone number or use it for unrelated marketing.

7.2 Opting Out and Getting Help

• Reply STOP to any text message to revoke consent and stop further messages, or use the unsubscribe link where provided.
• Reply HELP for help, or contact us at privacy@reputini.com.
• Message frequency varies based on your interactions with the business.
• Message and data rates may apply, depending on your mobile carrier and plan.

Reputini's messaging program is registered and vetted under the A2P 10DLC standard used by U.S. carriers for application-to-person messaging. We retain delivery and opt-out records as needed to honor your preferences and to comply with carrier and legal requirements.

8. Data Retention

We retain your personal information only as long as necessary to provide our services and for legitimate business purposes. Account data is retained while your account is active and for up to 2 years after account deletion for legal and business purposes.

AI Reception transcripts are retained for up to 30 days by default, then deleted automatically. The business may retain the resulting structured job card, booking status, and communication record for its normal customer-service and legal needs. You may ask the business you called, or contact us directly, to request earlier access, correction, or deletion where applicable.

9. International Data Transfers

AI Reception call audio and transcripts may be processed by service providers, including Twilio and OpenAI, on infrastructure in the United States or other countries outside Canada. Those countries may have different privacy laws and information may be accessible to courts, law enforcement, or national-security authorities under their laws. We use contractual, access-control, encryption, and retention safeguards appropriate to the service and this Privacy Policy.

10. Children's Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Continued use of our Service after changes constitutes acceptance of the new policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: